California Bill No. 375, also known as the California Consumer Privacy Act, was
approved and passed on the 28th of June 2018. While it won’t come into effect until
January 1st, 2020, it is necessary for all organizations involved to have a comprehensive understanding of the law’s requirements and what is expected of them. The Act is applicable to any business, partnership, company, corporation, or legal entity that operates for the purpose of profiting as well as collects consumer’s personal information from the state of California. While The Act has certain similarities to the EU’s General Data Protection Regulation (GDPR), it’s conditions are somewhat different.
VinciWorks has published a whitepaper that explains the California Consumer Privacy Act and gives guidance on how businesses can comply with The Act.
What is the California Consumer Privacy Act
While EU businesses must now comply with GDPR, the majority of American based organizations are unaware of the preparation it takes to be compliant with the new privacy laws that are slowly becoming the norm. California has adopted a law similar to GDPR called the California Consumer Privacy Act, set to take effect on January 1st, 2020. Our California Consumer Privacy Act whitepaper goes into more detail about the Act and how it can affect your business.
Many companies sent consent emails as GDPR appraoched in May, with many others doing so in the following weeks
25 May, when the EU wide General Data Protection Regulation (GDPR) came into force, is fresh enough in our minds for us to remember the countless “are you still our friend?” emails from marketers. Many marketing professionals, managers and data protection officers will also remember the panic they faced when preparing for GDPR. As the influx of GDPR emails continued to flood in and cookie notifications started to pop up with increased regularity, skepticism started to mount amongst marketers and managers alike. Have the new regulations helped or hindered business’ sales and marketing efforts?
Your website can be accessed from around the world
How often have you got this message when trying to access a US-based website from an EU country?