We’ve come a long way from the times when the best way to market was to print an ad in the newspaper. Most marketing now is done digitally, using email, texts, or sometimes still phone and fax, but when using these methods, users’ privacy must be considered. If your marketing staff uses phone, email, text or fax, if your organisation uses cookies or similar technology on its website, or compiles any sort of telephone directory of contact numbers, PECR applies to you.
PECR refers to the EU’s Privacy and Electronic Communications Regulations 2003, a law that governs how businesses are allowed to market to customers using electronic technology. The law is wide-reaching as it covers all industries and is applicable across the board. Breaches of PECR can leave company directors personally liable for fines of up to £500,000 per breach. PECR is applicable across the EU and the UK, and the law in the UK as it applies now will not be affected by Brexit.
Continue reading