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Who is Your Customer?

5 Minutes Take 5 General

Your challenge is to help Kiera to understand her customers, and answer questions correctly.

Description

Customer service can make or break a customer's perception of a company or organisation. This relates to internal and external, direct and indirect, primary and secondary customers alike – and it is important to differentiate between those groups.

For any business or individual employee who would like to put customer needs at the heart of their service, it is important to receive training that gives them a good grounding in what this is and how they can find areas to work on.

The course focuses on Keira, an entrepreneur who has developed an app called Whey Presto, which is aimed at distributors and consumers of Whey protein products. Your challenge is to help Kiera to understand her customers, and answer questions correctly.

Course Objectives

  • Identify all customers
  • Differentiate between internal and external customers, direct and indirect customers
  • Identify primary customers
  • Understand the customer profile
  • Ensure that all customers receive the best possible service

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This is a trial version of the course Who is Your Customer?. Please note, we do not offer certificates for trial course completions.

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