Ever wondered why more and more organisations around the world are switching from traditional training methods to video-based learning?

Training films are engaging and effective and support the way we learn and retain information. They are also flexible and let your people train ‘on the go’ and at their own pace – and it can save you money too. So what’s not to like?

Here are 5 reasons why we think that switching to video-based training makes sense.

We like watching videos. In fact, a recent survey found that 75% of staff said they’d be far more likely to check out video lessons than they would be to read printed documents, emails or online articles.

Researchers estimate that video-based training can get information across in about half the time of printed material. Staff can also use video to train on-the-go using their laptops, tablets and phones – meaning they’re spending less time away from their desks.

Studies suggest we are bombarded with 5 times more information than we were thirty years ago – and that’s a lot of data to process. Video helps to condense information and make it easier for us to digest and understand.

IBM managed to shave a massive $579 million off their training budget simply by switching their sales training from face-to-face sessions to video-based training – and removing the costs of travel, accommodation and time spent away from the office.

We remember visual images much better than words. Research shows that 80% of what goes into our long-term memory comes from seeing and doing, not from reading or hearing – which makes video the format of choice if you want real results.