Wave

How Wave turned a bespoke course on water efficiency into 42 sales leads

Wave, the business water retailer, built a bespoke eLearning course with VinciWorks. 86% of learners completed it, rated it 4.73 out of 5, and it brought in 42 new sales leads in three months.

  • 86% completion rate
  • 4.73/5 learner rating
  • 42 new sales leads in three months
  • 21% of users enrolled themselves

About Wave

Wave looks after the water and wastewater needs of over 300,000 businesses across the UK, from small firms to large public and private organisations.

It was formed in 2017 as a joint venture between Anglian Water Business and NWG Business, and employs around 330 people.

The challenge

Wave’s water efficiency service, Active Water Management, wasn’t well understood across the business. That included the account management teams who should have been recommending it.

Staff in the SME team handle customer queries every day. If they understood the service, they could spot high water use, start the right conversation and pass customers to the right team. That saves customers water and money, and helps Wave meet its sustainability targets.

The solution

Wave had already worked with DeltaNet International, now part of VinciWorks, on a bespoke course about debt. So it came back for a bespoke course on water efficiency.

VinciWorks worked closely with Wave’s WES Business Development Manager to build it. The course includes downloadable guides, checklists and short videos that teams can share across the business.

“Working with the VinciWorks team felt like an extension of our own family. They provided invaluable support and assistance, making the process of building our bespoke course efficient. The turnaround time was remarkable.”

Jessica Myles, Learning and Development Co-ordinator, Wave

The results

86% of the industrial and commercial teams completed the course. Learners rated it 4.73 out of 5, one of the highest scores on Wave’s LMS, and 99% reacted positively.

21% of users enrolled themselves, just to learn something new. The water efficiency team now gets more referrals from across the business, and the course produced 42 new sales leads in its first three months.

Wave plans to add the course to its new starter training and already reuses the course videos elsewhere in the business.

The VinciWorks team were great to work with. I envisioned how I wanted this course, and the team truly brought it to life. The videos embedded within the course were definitely the highlight.

Lauren Trainor WES Business Development Manager, Wave

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