About this guide

Samaritans Awareness Day is an annual campaign organised by Samaritans in the UK, aimed at raising awareness about the organisation's services and helping spread the message that volunteers are available to listen to anyone who is struggling. It is held on July 24th which is also represented as 24/7; this date highlights the fact that Samaritans are available and committed to listening and providing support for individuals in need of emotional assistance 24 hours a day, 7 days a week.