VinciWorks is looking for a Director of Acquisition

VinciWorks, a leader in online compliance training and automation software, is looking for a motivated director of acquisition to join our marketing team. You will hold a critical position in the company as we begin our rapid expansion and penetrate new markets. You will be responsible for paid media, SEO, the website, and be a reporting genius who loves storytelling with data. 

This is a role with great opportunities for growth in a company with a proven track record for stability and profitability.

PPC Management (Hands on – primary responsibility, 60% of the job)

• Revenue number go up, cost number go down
• Hands-on campaign management, primary platform is Google Ads
• Develop and execute paid media strategies to drive revenue growth while maintaining cost efficiency.
• Continuously optimise campaigns to improve performance and ROI.
• Explore and test new platforms and opportunities for paid advertising.
• Track, analyze, and report performance metrics to identify areas of improvement.

Website Management / CRO (Hands on + Agency, 20% of the job)

• Split test landing pages to death
• Manage the WordPress agency for major technical updates and enhancements.
• Directly oversee the website and lead CRO (Conversion Rate Optimisation) initiatives.
• Implement and monitor website improvements to enhance user experience and drive conversions.

Reporting and Dashboards (Hands on, 10% of the job)

• Be a huge data nerd.
• Build and manage dashboards and reports to provide insights into marketing performance.
• Serve as the go-to resource on the marketing team for understanding marketing data and campaign effectiveness.
• Investigate and uncover actionable insights to drive informed decision-making.
• Leverage HubSpot for reporting, analytics, and performance tracking.

SEO Management (Oversight of Agency, 10% of the job)

• Figure out how to do with free traffic what you do with paid traffic
• Oversee the relationship with the SEO agency, ensuring alignment with business goals and objectives.
• Coordinate between the SEO agency and internal content teams to produce SEO-driven content.
• Work with the WordPress agency to implement technical SEO fixes and improvements.

Qualifications:

• Required skills: Google Analytics, Google Tag Manager, WordPress, Hubspot
• Expertise in PPC platforms including Google Ads and Linkedin Ads. Other paid channel experience an advantage.
• Proven experience in a similar customer acquisition or digital marketing role.
• Strong analytical skills with experience in building dashboards and interpreting data.
• Knowledge of SEO best practices and managing third-party SEO agencies.
• Experience managing WordPress/Elementor websites and working with development agencies.
• Ability to prioritize and manage multiple projects simultaneously.
• Excellent communication, collaboration, and organisational skills.

Why Join Us?

• VinciWorks is an incredible place to work. We have a culture that cannot be beat.
• Opportunity to drive significant growth and impact business performance.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Career development and growth opportunities.

Salary range

• Israel: The salary range for this position is 18,000 – 25,000 NIS per month, depending on skills and experience.
• UK: The salary range for this position is £36,000 – £50,000 per annum, depending on skills and experience.

Location

• Israel: This is an office-based or hybrid role working from our Jerusalem office. The working week for this position is Sunday to Thursday.
• UK: This is a remote role working from home anywhere in the UK.

About us

Founded in 2004, VinciWorks is a profitable and fast-growing company passionate about delivering state-of-the-art products in e-learning, regtech, risk and compliance. VinciWorks has established itself as a global authority in risk and compliance software and training.

VinciWorks has a flexible, friendly work environment with a bright, passionate and collaborative team.

VinciWorks is an exciting place to work. Over the past year, our workforce has doubled in size as we have merged with other businesses to become a global leader in our industry.

Our core values are:

• You don’t need permission to innovate
• Nothing should be done today just because it was done yesterday
• Say what you think
• Take responsibility
• Aspire to understand the business end to end
• Always be growing
• Embrace hard decisions and move fast
• Open communication is more efficient than rigid process

Diversity at VinciWorks

Work-life balance at VinciWorks is important. We can discuss personal situations as they arise so that your needs and the needs of our team are met. We are here to make it work!

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.